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VIII : Marketing Management
Welcome
Authors
Syllabus
I : Business Environment and International Business
Business Environment and International Trade
1
Concepts and Elements of Business Environment
2
Scope and Importance of International Business
3
Theories of International Trade
4
Foreign Direct Investment and Portfolio Investment
Balance of Payments and Global Institutions
5
Balance of Payments
6
Regional Economic Integration
7
International Economic Institutions: IMF, World Bank, UNCTAD
8
World Trade Organisation
II : Accounting and Auditing
Accounting Foundations
9
Basic Accounting Principles
10
Partnership Accounts
11
Corporate Accounting
12
Holding Company Accounts
Cost, Management and Specialised Accounting
13
Cost and Management Accounting
14
Financial Statements Analysis
15
HR, Inflation and Environmental Accounting
Standards and Auditing
16
Indian Accounting Standards and IFRS
17
Auditing: Concept and Practice
18
Recent Trends in Auditing
III : Business Economics
Demand and Consumer Behaviour
19
Meaning and Scope of Business Economics
20
Objectives of Business Firms
21
Demand Analysis
22
Consumer Behaviour: Utility and Indifference Curve
Cost, Market Structure and Pricing
23
Law of Variable Proportions
24
Theory of Cost
25
Price Determination Under Different Market Forms
26
Pricing Strategies
IV : Business Finance
Foundations of Business Finance
27
Scope and Sources of Finance
28
Cost of Capital and Time Value of Money
29
Capital Structure
Investment, Working Capital and Risk
30
Capital Budgeting Decisions
31
Working Capital Management and Dividend Decision
32
Risk, Return and Asset Securitization
International Financial Management
33
International Monetary System
34
Foreign Exchange Market and Hedging
35
International Financial Markets and Instruments
36
International Arbitrage and Multinational Capital Budgeting
V : Business Statistics and Research Methods
Descriptive Statistics
37
Measures of Central Tendency
38
Measures of Dispersion
39
Measures of Skewness
40
Correlation and Regression
Probability and Distributions
41
Probability and Bayes’ Theorem
42
Probability Distributions
Research Methods
43
Research: Concept and Designs
44
Data Collection and Classification
45
Sampling and Estimation
46
Hypothesis Testing
47
Report Writing
VI : Business Management and Human Resource Management
Management Foundations
48
Principles and Functions of Management
49
Organisation Structure
50
Responsibility, Authority and Delegation
51
Motivation and Leadership
52
Corporate Governance and Business Ethics
HRM Functions
53
Human Resource Management: Concept and Functions
54
Compensation Management
55
Performance Appraisal
56
Collective Bargaining and Workers’ Participation
Organisational Behaviour
57
Personality, Attitudes and Group Dynamics
58
Organisational Culture and Change
VII : Banking and Financial Institutions
Banks and the Reserve Bank of India
59
Overview of Indian Financial System
60
Types of Banks
61
Reserve Bank of India
62
Banking Sector Reforms in India
Markets, Institutions and Regulators
63
Financial Markets
64
Financial Institutions
65
Financial Regulators in India
66
Financial Sector Reforms and Inclusion
Digitisation and Insurance
67
Digitisation of Banking and Financial Services
68
Insurance: Types and Regulation
VIII : Marketing Management
Marketing Mix
69
Marketing: Concept and Approaches
70
Product Decisions
71
Pricing Decisions
72
Promotion Decisions
73
Distribution Decisions
Consumer and Service Marketing
74
Consumer Behaviour
75
Service Marketing
Trends and Logistics
76
Trends in Marketing
77
Logistics Management
IX : Legal Aspects of Business
Contract and Commercial Law
78
Indian Contract Act, 1872
79
Special Contracts
80
Sale of Goods Act, 1930
81
Negotiable Instruments Act, 1881
Company and Competition Law
82
The Companies Act, 2013
83
Limited Liability Partnership
84
The Competition Act, 2002
IT, RTI, IPR and GST
85
The Information Technology Act, 2000
86
The RTI Act, 2005
87
Intellectual Property Rights
88
Goods and Services Tax
X : Income Tax and Corporate Tax Planning
Income Tax
89
Income Tax: Basic Concepts and Computation
90
International Taxation
Corporate Tax Planning and Compliance
91
Corporate Tax Planning
92
TDS, Advance Tax and E-Filing
References
VIII : Marketing Management
Marketing Mix
Marketing: Concept and Approaches
Product Decisions
Pricing Decisions
Promotion Decisions
Distribution Decisions
Consumer and Service Marketing
Consumer Behaviour
Service Marketing
Trends and Logistics
Trends in Marketing
Logistics Management
:::
68
Insurance: Types and Regulation
69
Marketing: Concept and Approaches